Promoting your songs on Deezer using Feature.fm.
As one of the leaders in the music streaming industry, Deezer is an important platform to gain traction and exposure for the mus Promote your song(s) on our premium Deezer playlists. Choose from a selection of promotion packages incorporating our premium playlists across a multitude of genres. Hire a freelancer offering Deezer Promotion based service. I will Add 1000 Deezer Plays none drop.
Last month Feature.fm offered me a $100 credit to run a promo campaign for my newest single. CD Baby was thinking about a deal where our clients would have exclusive access to promote sponsored songs in Deezer, and also get 500 free spins. We wanted to take the service for a test drive, and I happily accepted the $100 credit. One of the perks of editing this here blog!
I’ll give you the spoiler now: the campaign was simple to set up, I thought the results were impressive, and I was provided helpful performance insights to make any future campaigns stronger. Whether you have a budget for this kind of promotion is another question, of course, but we’ll get to that at the end of this article.
What does Feature.fm do?
Feature.fm promotes songs to users of Deezer’s free non-interactive streaming service (think Pandora Radio). You choose the song and the parameters for your campaign; they serve that track to a targeted group of listeners. These are guaranteed plays to your ideal audience, and they count as “real streams” in Deezer, boosting your stream count and increasing your chances of connecting with new fans.
Note: Feature.fm can also promote songs to 8tracks, but my campaign was focused specifically on Deezer.
When you create an account, you will list sounds-like artists (Some of mine: Paul Simon, John Vanderslice, Tame Impala, Elvis Costello….) and Feature.fm will promote tracks to Deezer users based on their listening habits, favorite artists, moods, etc.
Your promoted song will play on Deezer in the exact same way that any other track would in the non-interactive service, except for the fact that there is a “Sponsored” banner that appears at the top of the album artwork. That way if anyone is really curious they’ll know it’s a promoted track.
Another note: Feature.fm also allows you to run multi-song campaigns where their algorithm makes real-time adjustments to optimize for your better performing songs, but that kind of campaign requires a bigger spend.
What results can you expect?
Here’s what Feature.fm says about itself:
feature.fm is an online ad platform that only promotes songs, so you are able to achieve much better results than traditional online ad platforms. Here is a table that shows some of our average results compared to what you might see across traditional ad platforms with a $1,000 budget to help provide benchmarks for what you can expect to see with your own campaigns.
Show me the money.
First, all promoted plays on Deezer are monetized and royalties for non-interactive streams can be collected through SoundExchange.
Also, Feature.fm advertises on their site that “You only pay if your song is heard for at least 30 seconds, and your budget is completely up to you with no commitments.”
I’m not sure how that played out exactly in my campaign (math isn’t my strong suit), but it’s an attractive hook if you’re worried that you’ll spend big money only to have your song skipped a bunch of times.
The results of my Feature.fm campaign.
For $100, my song was streamed 5100 times and added to 200 playlists, with 134 people adding my track to their “favorites” playlist and another 66 people adding it to some other playlist in Deezer.
When you include another 51 people who checked out either my artist page or album page on Deezer, I saw a 4.92% engagement rate and an average CPP of $0.020. Not bad at all.
After running this first campaign, I now have actionable data (especially geographic information) with which to run an even more successful campaign.
Some of the analytics provided by Feature.fm:
- Play sources (Android, iOS, website)
- Streams, sponsored plays, and engagement on a timeline
- Engagement breakdown
- Reaction to song (you can see when during the track people skipped or engaged)
- Gender and ages of listeners (for both sponsored plays and engagements)
- Geographic map for streams
- Geographic information for engagement
This last one was the most interesting to me, as I could see the breakdown of where songs were promoted, where engagement happened, and the engagement % by country. Apparently I should be living in Germany.
Some thoughts about promoting a song through Feature.fm.
This blog has all types of readers, from artists spending thousands a month to promote a new release, to those who might not spend $100 in an entire year to promote their music. I don’t want to make assumptions about your budgets or what’s “worth” spending money on.
So I’ll say IF.
If you have a promo budget that allows for it, Feature.fm is worth looking into, especially if you consider the deal they’re giving CD Baby artists for 500 free streams (given as a $10 credit when you sign up for a sponsored song package).
Since Deezer is big internationally, I would particularly recommend Feature.fm to any artist trying to reach a targeted audience outside the United States. If you’re building a presence in another country or about to embark on an international tour, Feature.fm could be a great way to get your music to fans of your genre in that region.
And, while I wouldn’t earn back the cost of my campaign in non-interactive royalties, it does make it feel like less of a risky expense when you know all the promoted plays are monetized, tallied with your total stream count, and you don’t pay a thing unless the listener hears more than 30 seconds of the track.
And on a purely “I just want to get my music out there” level, it’s pretty cool to know that 200 new listeners have added my song to their playlists. Yes, I would’ve had to pay to make that happen had feature.fm not given me the credit — and you will have to pay for that engagement too — but it’s really not much to spend when you consider the overall reach to a targeted audience, plus the fact that out of the 200 who added my song to their playlists, some of them will become repeat listeners and, hopefully, fans.
To start your account with feature.fm and get a credit worth 500 free spins, go HERE.
If you have tips on using feature.fm to its fullest, holler in the comments below.
HOW TO SELL YOUR MUSIC USING PROMO COMPANIES
Let's face it, except for their music to be loved; every musician's dream is to monetize his art. If you are reading this, you are ready for the next step in making those dreams pay off. And that step is called - Deezer ★
❗️ Deezer music is among the first services in online streaming and, as such, has a valuable share of interest online. The company created by a French enthusiast long ago, in 2007, scored some remarkable results over time. Deezer is a service of millions-translated into statistics; it has more than 7 million paying subscribers. Ability to be streamed in more than 180 countries worldwide, covering more than 2/3 of the world population. Fifty-six licensed tracks in the library, around 15 million monthly users, more than 30 000 radio channels, hundreds of millions of plays per month, and billion possibilities for young and unknown artists for success in urban jungles like the music industry.
Deezer flow is one more feature this service has for its users. Deezer solely recognizes and memorizes music you love to create a unique radion channel to match music listeners' love
But let's skip information, which leads readers to install Deezer only for streaming of favorite music and speak more on possibilities to make money through this streaming giant. Deezer is an excellent streaming platform, but moreover, it is a powerful marketing service for musicians. But don't freak out by this. We understand artists know little about marketing, as we've been there long ago; in the additional text, we give you the possibility to learn and find out everything about music promotion in just a few minutes — something that takes years for us to know.
A first and most important pillar for success online is followers. Without followers, you can create Ravel's Bolero or be as talented as Ray Charles, but having no one who'll play and like your music, unlikely your music will have success. And while Deezer allows you to play your creation, a win-win situation is that service helps you gain followers. This gain can come in different ways and with a colorful follow list. When we speak about followers, it's essential to divide them into three types — real, organic, and bots. Our focus shall stay solely on the first two, as bots can bring instant results but are very harmful to future success. And almost everything has two sides in life, up-down, left-right; Deezer has two ways to make you famous. One is organic and much more challenging initially, and the second is by using paid services. Now you wonder, is it an excellent decision to buy followers on Deezer or any other streaming platform? And we loudly say YES 🙃
Moreover, in the past few years, it is mandatory. And if you were asking why? Simply, followers brought all the organic growth in later stages and paid themselves in a much more significant amount than investing.
Now, as you ask yourself where and when you could try these services, you must know one more thing before starting.
There are dozens of services online working on this matter with Deezer, but not all of them with the same success behind engagement. Artist Push is one of the services, including Deezer promotion, with confirmed success as we work only with real followers. Our results are proof, and we've presented them on our website as a reference to potential new clients. Viewable just by one click.
Before making a boom with your creation, Deezer requires signing up and subscription. Like any other service online with followers, likes, shares, and all the fruits of the digital world, offers can't reap without sign up on begging. The next important step is a subscription. And while this is important to users who only use Deezer to stream their favorite music, artists are very different. Artists who are not signed by a label still can post their music using the Deezer catalog. Or by using third parties who work with the service, Deezer encourages and advises all unknown artists to take this path in favor of the catalog. This way, selling your music is in the hands of marketing professionals who have done it numberless times before.
What is Deezer - Scratched More Below the Surface
In the previous text, we've learned a lot about the service, but not all. Some minutiae do not discover much, but it could be a potential promotional killer weapon if you have them on your mind. Did you know Deezer is in some way MTV of streaming platforms? Among the dozens of streaming services, including giant's as Apple Music or Spotify, Deezer has started something called 'Deezer Sessions.' Equal to MTV's Unplugged, Deezer Session hosted stars like Ed Sheeran, Dua Lipa, Birdy, or Goerge Ezra. Wouldn't it be nice to see your name among these giant stars? Deezer gives equal opportunity to everyone.
More facts about the platform:
🔻 Deezer music can stream on various devices, Apple, Android, or any other smartphone to PC, Sonos speaker, Onkyo receivers, Amazon Echo, and car audio devices.
🔻 Also, Deezer is a platform that pays attention to sound quality and is among the best in the audio streaming world.
Deezer Music Promotional
🔻 Deezer login consists of a few different ways and types.
🔻 Like all other platforms, the free packet comes with ads and the inability to shift between songs (maximum 5 per hour and only forward). The free account offers features like Playlist, Mixes, and Deezer Flow.
🔻 Deezer specially created service as a game-changer. With Flow, users can listen to their favorite music and be reminded of tracks once they played back for a million times, together with the newest tracks recommendation based on their taste. Shortly Flow will take care of your music; what you love will be in your ear, and what you don't will be trashed.
🔻 Premium is free of ads, can shift songs ( cruises back to favorite track ), higher audio quality. Premium accounts featuring options like Submit Song, Moods, New Releases, Offline Playback, Lyrics, and much more.
🔻 Deezer allows users to login via Google account or Facebook, making stream easy reachable to everyone from 7 to 77.
Streaming Royalties - Be Paid For your Music on Deezer
Deezer Music App
If you ever wonder why Spotify, SoundCloud, or Deezer are more popular among the artists when there are hundreds of different audio stream companies online, the answer is royalties. Except for extraordinary marketing strategies, those platforms are trustful cooperatives in terms of monetization. And if we speak about Deezer, streaming on this platform is better paid than on Spotify, Apple Music, or Google. We need to stress out although this is an advantage for Deezer, and sure it is, the difference in payments is significantly low.
We will be more precise and write that on every 175 plays of one artist song, he'll get compensation of one dollar. Sounds low but keep in mind Deezer streams hundreds of millions of pieces per day. Also, the service is known for giving an equal chance to every artist on the platform. That means your music is recommended to users the same way Billie Eilish music is.
Paying royalties do not depend on the device music was streamed on. Mobile application, car stereo system, or Webplayer, wherever you're music is transmitted, you'll get compensation for Deezer royalty-paid streams.
Deezer vs. Spotify - Pros and Cons to Determine Your Side
When it comes to Deezer review, we cannot avoid comparison with other audio streaming services. And that parable is taken with Spotify promo. Two very same services on a first look, but yet so different. David and Goliath of music streaming. And Deezer takes David's name proudly. We'll not speak about the similarities between the two or users' experience when it comes to streaming your favorite music. The functions streams provide for users are more or less known.
Instead, we'll take a critical view of the artist's side. References important in music marketing.
As we mentioned already, monetizing your art on Deezer will pay off more, although this difference in pricing count's in cent's still is a difference.
The quality of sound in the basic version, read free, is on the Deezer side. It is giving to fans to enjoy your music fully. Maybe this will not sound appealing, but research shows low sound quality as a significant turn down in music. And fans blame it on musicians, not a streaming company. But don't be fooled; Spotify certainly doesn't sound like a radio station from the 1920s.
Although both Spotify and Deezer music gives an equal chance to unknown artists, Deezer's ability to reach more markets globally provides this service with the upper hand in music promotion.
Let's make a summary; in this battle, David has won against Goliath in the cases we mentioned here. But you, as a David in the music industry battle, shouldn't create your tactics only with one of the streaming platforms. Best results come when artists present their music on all big names in the game. Numerous stars can prove that point, like Lil Pump or Tygo 🖤
Deezer Playlist Placement Powerful Tool in Music Promotions
Before learning more about playlist placement and pricing followed, have you known that Deezer has specialized playlist curators? Real music addicts, whose only goal is to discover brilliant songs and fetch them in the right playlist. This way, unlabeled artists are given a chance to find a way to fans, and in later stages to producers, record labels, you can continue the sequence. This chance artists can't find anywhere online. Mixtape websites, online radio stations, music tv stations, blogs with online streams-nothing can compete with Deezer or equivalent streaming services. Once artists submit songs, curators will choose the perfect playlist and surround your songs with similar pieces, making your creation accessible to thousands of listeners online. In other words, by the music taste across the Deezer playlist audience, your songs will be on the matched playlist to your genre, style, or savor.
After all those achievements, you'll finally be able to monetize all that hard work you've put behind your music. And as we mentioned before, there are many different ways for playlist placement. But none of them showed as quick and efficient as partnerships. This way of promoting is typically designed for unlabeled and unknown artists and hugely supported by Deezer. There on, with a partnership, three sides are involved in the same goal. You as an artist, promo service like we are, and Deezer like a billboard for your creation. Artist Push, as a promo service, works closely with Deezer to create the best possible strategies for any step you take in the music career. Signing up for our promo packages, specially developed for the curated playlist, artists can choose the number of songs they want to promote and the amount of playlist for placement of their creation. Bigger is not necessarily better, but in this case, we couldn't agree more.
Deezer Plays Promo Service And Benefits of Using It
Have you known, every big music star pays for thousands of plays of their songs on the streaming platforms like Spotify or Deezer, on average?! We know you didn't, and that's precisely why you are reading this.
Now you wonder why stars like Young Yeezy or 2KBABY would need to promote their music while having millions of fans. The answer lies in the fact that Radio, TV, or CDs are only clinically alive still. With the development of technology, almost every aspect of our lives moves to digital space. Music industry stars would not be what they are if they didn't recognize the situation. Moreover, they understood the new moment and used the best that this era could give to them.
Millions of bucks are spent around just for the songs to be played on audio streams, aside from the rest of the promo packages offered online for artists. If you doubt, is it ethical to pay for your song to be played? Will say Hell Yea. Not only is it proper, but it is a must. Anyway, stars are doing it, so mocked them if you want to become a star. But from the other side, and we know it will sound like a digression, the competition is growing daily. If you do not push your music to reach more devices every day, you might lose this musical marathon. Becoming a music star certainly is a marathon where only a long run, perfectly planned, can make you a winner.
The benefits of signing up for such a service are visible almost instantly. But the best results are shown when plays are mixed with other promo packages. Your music will reach more users online, directly impacting your profile's organic growth on audio streaming platforms, in this case Deezer. When you sign up for our services, we will get you to Deezer premium free, where all your creativity can boom up.